JOHNSON'S® Baby has launched a new charitable platform, JOHNSON'S® BABY CARES. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance. Beginning with a partnership with global children's humanitarian organization Save the Children, the JOHNSON'S® BABY CARES campaign kicks off by leveraging the support of actress and new mom Hilary Duff to assemble "Care Kits" that will be distributed to families in times of natural disasters. Consumers are encouraged to support the charitable platform by visiting the JOHNSON'S® BABY CARES tab on the JOHNSON'S® Baby Facebook page.
"According to Save the Children, 90 percent of U.S. children live in areas at risk of natural disasters," said Ivy Brown, Marketing Director, Baby Care, JOHNSON'S® Baby and DESITIN®. "In addition, families worldwide are also impacted by various global natural disasters where mothers and babies are deprived of their most basic needs. We are launching this charitable platform to provide these mothers and caregivers with essential basic resources and simple tools that will lend support in times of unexpected crisis."
To assist families, the makers of JOHNSON'S® Baby products, alongside parent company Johnson & Johnson, are making a multi-year, multi-million dollar contribution to Save the Children that will help create and sustain key initiatives, including:
A donation and distribution of thousands of JOHNSON'S® Baby "Care Kits", providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand's existing product donation efforts aimed to meet baby care needs in the U.S. and around the world.
Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster.
Vital training for health workers in developing countries through the "Helping Babies Breathe" program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.
"As a new mom, I am inspired by this worthy cause, which aims to give all moms a chance to not only experience the joy of a healthy baby, but also an opportunity to be together and have moments of normalcy during crisis situations," said Hilary Duff. "I appreciate the opportunity to join JOHNSON'S® Baby and Save the Children to offer a helping hand and make a difference."
Consumers can show their support of this campaign by purchasing any JOHNSON'S® Baby product between April 15 and June 10, 2012 and redeeming a $0.50 Cent coupon at retail stores, in which $0.25 cents will be donated to Save the Children. Throughout the rest of the year JOHNSON'S® Baby will share additional ways consumers can get involved to help support Save the Children.
"As a brand that has been a trusted partner to families for more than 100 years, JOHNSON'S® Baby cares about providing pure, mild, and gentle products to moms and babies worldwide while remaining committed to the crucial issues surrounding maternal health and the well-being of babies," said Brown. "Mothers and babies are among the most vulnerable during times of crisis and we are proud to partner with Save the Children to help those in need."
"In times of crisis, children are always the most at risk," said Carolyn Miles, President & CEO of Save the Children. "The generous support of JOHNSON'S® Baby, and its parent company Johnson & Johnson, will help us to meet the needs of thousands of mothers and children, here in the U.S. and around the world."